Emotional states in a retail context : Some specificities that retailers must take into account

V. Plichon (1) , Marie-Christine Lichtlé (2) , Patrice Cottet (3)

1 VALLOREM - Val de Loire Recherche en Management
2 MRM - Montpellier Research in Management
3 URCA - Université de Reims Champagne-Ardenne

Domaines: Sciences de l'Homme et Société

V. Plichon, Marie-Christine Lichtlé, Patrice Cottet. Emotional states in a retail context : Some specificities that retailers must take into account. International Research Seminar in Service Management, 2008, La Londe les Maures, France. ⟨hal-03563131⟩