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Does immersion generate perceived value? The case of an augmented reality tool in the Château de Chambord

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Patricia Coutelle
Laurent Maubisson
Arnaud Riviere
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hal-03933940 , version 1 (11-01-2023)

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  • HAL Id : hal-03933940 , version 1

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Patricia Coutelle, Laurent Maubisson, Arnaud Riviere. Does immersion generate perceived value? The case of an augmented reality tool in the Château de Chambord. International Research Conference in Service Management, La Londe Service Conference, 2022, Porquerolles Island, France. ⟨hal-03933940⟩
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