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The influence of ambient factors in services: The compared effects of perceived colors and store layout

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https://hal-univ-tours.archives-ouvertes.fr/hal-03563113
Contributor : Véronique Plichon Connect in order to contact the contributor
Submitted on : Wednesday, February 9, 2022 - 2:28:21 PM
Last modification on : Tuesday, July 5, 2022 - 9:04:44 AM

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  • HAL Id : hal-03563113, version 1

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V. Plichon, Marie-Christine Lichtlé, Patrice Cottet. The influence of ambient factors in services: The compared effects of perceived colors and store layout. International Research Seminar in Service Management, 2010, La Londe les Maures, France. ⟨hal-03563113⟩

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