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Conference papers

The compared effect of perceived sensory stimuli during the shopping experience

Marie-Christine Lichtlé 1 V. Plichon 2 Patrice Cottet 3 
1 MRM - Montpellier Research in Management
2 VALLOREM - Val de Loire Recherche en Management
3 URCA - Université de Reims Champagne-Ardenne
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Conference papers
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https://hal-univ-tours.archives-ouvertes.fr/hal-03563107
Contributor : Véronique Plichon Connect in order to contact the contributor
Submitted on : Wednesday, February 9, 2022 - 2:26:32 PM
Last modification on : Tuesday, July 5, 2022 - 8:54:04 AM

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  • HAL Id : hal-03563107, version 1

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UNIV-TOURS | UNIV-MONTP3 | UNIV-PERP | UNIV-ORLEANS | URCA | AGROPOLIS | GESTION | UNIV-MONTPELLIER | VALLOREM

Citation

Marie-Christine Lichtlé, V. Plichon, Patrice Cottet. The compared effect of perceived sensory stimuli during the shopping experience. Congrès de l’EMAC, 2010, Copenhag, Denmark. ⟨hal-03563107⟩

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