The necessity to create measurement scales of affective states adapted to the context studied – The case of emotions in retailing

Patrice Cottet (1) , Marie-Christine Lichtlé (2) , V. Plichon (3)

1 URCA - Université de Reims Champagne-Ardenne
2 MRM - Montpellier Research in Management
3 VALLOREM - Val de Loire Recherche en Management

Domains: Humanities and Social Sciences

Patrice Cottet, Marie-Christine Lichtlé, V. Plichon. The necessity to create measurement scales of affective states adapted to the context studied – The case of emotions in retailing. Congrès de l’EMAC, May 2011, Ljubjana, Slovenia. ⟨hal-03563086⟩