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The necessity to create measurement scales of affective states adapted to the context studied – The case of emotions in retailing

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https://hal-univ-tours.archives-ouvertes.fr/hal-03563086
Contributor : Véronique Plichon Connect in order to contact the contributor
Submitted on : Wednesday, February 9, 2022 - 2:18:49 PM
Last modification on : Tuesday, July 5, 2022 - 9:12:21 AM

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  • HAL Id : hal-03563086, version 1

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Patrice Cottet, Marie-Christine Lichtlé, V. Plichon. The necessity to create measurement scales of affective states adapted to the context studied – The case of emotions in retailing. Congrès de l’EMAC, May 2011, Ljubjana, Slovenia. ⟨hal-03563086⟩

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