The  necessity to create measurement scales of affective states adapted to the context studied – The case of emotions in retailing

Patrice Cottet; Marie-Christine Lichtlé; V. Plichon

Conference papers

The necessity to create measurement scales of affective states adapted to the context studied – The case of emotions in retailing

Patrice Cottet ¹ Marie-Christine Lichtlé ² V. Plichon ³

1 URCA - Université de Reims Champagne-Ardenne

2 MRM - Montpellier Research in Management

3 VALLOREM - Val de Loire Recherche en Management

Document type :

Conference papers

Domain :

Humanities and Social Sciences

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https://hal-univ-tours.archives-ouvertes.fr/hal-03563086
Contributor : Véronique Plichon Connect in order to contact the contributor
Submitted on : Wednesday, February 9, 2022 - 2:18:49 PM
Last modification on : Tuesday, July 5, 2022 - 9:12:21 AM

The necessity to create measurement scales of affective states adapted to the context studied – The case of emotions in retailing

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The necessity to create measurement scales of affective states adapted to the context studied – The case of emotions in retailing

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