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The necessity to create measurement scales of affective states adapted to the context studied – The case of emotions in retailing

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hal-03563086 , version 1 (09-02-2022)

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  • HAL Id : hal-03563086 , version 1

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Patrice Cottet, Marie-Christine Lichtlé, V. Plichon. The necessity to create measurement scales of affective states adapted to the context studied – The case of emotions in retailing. Congrès de l’EMAC, May 2011, Ljubjana, Slovenia. ⟨hal-03563086⟩
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